Guides
How to check what ChatGPT says about your business
To check what ChatGPT says about your business, ask questions that a real customer would use, save the full answer and cited sources, and record the date, model, search mode, and location context. Test more than your business name because customers often search by need before they know who to choose.
Which questions should you ask ChatGPT?
- Category: Who offers this type of service?
- Service: Who can solve this specific problem?
- Customer situation: Which provider suits this type of customer or constraint?
- Location: Who provides the service in the market you serve?
- Reputation: What should a customer know before choosing the business?
How to run a useful manual check
- Use the same question wording when you want a later comparison.
- Use search or web access when the question depends on current public information.
- Save the answer and every cited URL instead of copying only the sentence that mentions the business.
- Record the date, product, model, mode, and relevant location context.
- Keep failures and missing citations separate from a confirmed non-mention.
Why can the answer change?
ChatGPT answers can change when the question, model, search mode, sources, location context, or time changes. Treat each result as a dated observation. Look for repeatable patterns across useful questions instead of claiming one permanent position.
Primary source
- OpenAI: Publishers and Developers FAQ
OpenAI explains public-site discovery, ChatGPT search citations, crawler access, and referral tracking.
Related Ask Proof resources
See what Google and AI tell customers
Join the waitlist for evidence-backed monitoring across real customer questions.
Join the waitlist